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FRAMINGHAM, Mass., July 23, 2007 – A large number of vendors are attempting to capitalize on the growing worldwide personal storage market, which is being driven by the data protection and backup needs of small businesses and consumers. Following two years of remarkable growth, almost 70% in 2006 and over 30% in 2007, the market is forecast to grow at a compound annual growth rate (CAGR) of more than 20% from 2006 to 2011, a new IDC multiclient study reveals.


"Personal storage is a fast growing product category and has become an important part of the portfolio for many storage vendors," said Wolfgang Schlichting, research director for Removable Storage at IDC. "Opportunities for personal storage providers are all about simplistic, but fool-proof and effective solutions. The opportunity for enterprise storage OEMs is to provide back-end enterprise storage solutions to companies wishing to engage end-users with online storage services."


Among the key findings from the study are the following:



  • Capacity and simplicity will remain key drivers for continued consumer and small business adoption, keeping the 3.5in. form factor and USB configured devices popular.



  • Mobility is also important for many users, enabling smaller form factor devices to gain some share.



  • Ethernet for network as well as direct attached devices will emerge as a popular way to connect, besides USB.



  • Brand will play an important role in reaching end-users.



source: IDC


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