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一開始是它的標題吸引我
看了之後我覺得很棒
簡單的把一個企業該如何做生意的精髓描寫出來
一開始是它的標題吸引我
看了之後我覺得很棒
簡單的把一個企業該如何做生意的精髓描寫出來
Entrepreneurs, executives, managers and anyone trying to climb the ladder of success should pay close attention to the tuxedo-clad secret agent. Whether as a product or a person, James Bond has much to teach.
Business Lesson #1:Every product or service reinvents itself--or should.
Sure, there are probably exceptions, but generally, even if a product is perfect, “Sometimes you change the packaging,” says customer service guru Paul Kowal of Kowal & Associates Inc., a consulting firm that specializes in customer service call centers.
The important thing for a business owner to know is how to reinvent oneself--that’s where the James Bond franchise has been very successful. Many fans, for instance, think of Roger Moore’s light-hearted touch as the ultimate Bond; others feel those years were a dark period in the series.
Sure, there are probably exceptions, but generally, even if a product is perfect, “Sometimes you change the packaging,” says customer service guru Paul Kowal of Kowal & Associates Inc., a consulting firm that specializes in customer service call centers.
The important thing for a business owner to know is how to reinvent oneself--that’s where the James Bond franchise has been very successful. Many fans, for instance, think of Roger Moore’s light-hearted touch as the ultimate Bond; others feel those years were a dark period in the series.
"In your own business, use the same formula," Lovas suggests. "What needs to remain the same? Movement--quality service, personal touch, quick response. And what changes? Anything that can date your products and services, or show them to be out of date.”
Business Lesson #2: Never forget your core customers.
Business Lesson #3:Communicate well--don’t get bogged down in jargon.
If you can’t connect with your audience, no matter how much you talk, they’ll never hear you.
“Remember that your fans have made you what you are,” says Shankman, offering advice to any entrepreneur rethinking their product or service. “Never forget about them. When you’re reinventing yourself, do so with them in mind. Bond’s gun might get smaller and more accurate, but he still sleeps with it under his pillow.”
Business Lesson #3:Communicate well--don’t get bogged down in jargon.
If you can’t connect with your audience, no matter how much you talk, they’ll never hear you.
"In my business--coaching and training financial professionals--we’ve identified 62 words and phrases to never say to a client. They include things like 'split-dollar plan,' 'trustee,' 'unified credit,' 'yield' and 'zero-coupon bond.' "
Lovas says that entrepreneurs should think about the same issues when talking to customers, whether on the phone or through a brochure. “What about you?” he asks. “What terminology confuses your target market?”
Business Lesson 4:Image is everything.
Kowal explains it this way: “I think there’s a security and comfort to predictability, particularly for a new customer. You may sometimes have to change your product to attract new customers, but people like some sense of consistency, and that’s why they’ve managed to change the actor six times. They’ve made changes, but they’ve made them well, embracing consistency.
Business Lesson #5: Understand the art of the business deal.
For Bond, the right business deal, whether made by him or an ally, can save his life and the world. For an entrepreneur, the right deal can save anything from time to money, even the company.
Business Lesson 6: Network, network, network.
One of the characteristics that makes Bond the world's greatest spy is his expertise at networking. For instance, when Pierce Brosnan’s Bond searches for the missing GoldenEye satellite weapon in GoldenEye, he starts off in St. Petersburg, using a CIA contact to meet Valentin Zukovsky, a Russian mafia leader. In exchange for an arms deal, Zukovsky sets up a meeting in a deserted graveyard in the dead of night with the head of a Russian crime organization called Janus Syndicate, who turns out to be a rogue agent turned bad guy—well, you get the picture.
Business Lesson 7: Be proactive.
Well, almost always, although it always works out for Bond in the end. In the real world--the world of business--we may not have scriptwriters ensuring that we always make the correct decisions, but the Bond method is preferable to dwelling and pondering on strategies for an indeterminable amount of time. Businesses don’t begin, hands aren’t shaken and contracts signed because someone wants a few months to daydream a decision over. Business happens because people make it their business to happen. Be glad James Bond is sticking to humanity on the big screen, instead of invading our corporate world, trying to improve profit margins and customer service. We wouldn’t stand a chance.
source: http://www.entrepreneur.com/article/printthis/171356.html
Business Lesson 4:Image is everything.
Kowal explains it this way: “I think there’s a security and comfort to predictability, particularly for a new customer. You may sometimes have to change your product to attract new customers, but people like some sense of consistency, and that’s why they’ve managed to change the actor six times. They’ve made changes, but they’ve made them well, embracing consistency.
Business Lesson #5: Understand the art of the business deal.
Business leaders do the same thing every day, too, although it's usually over e-mail or in a conference room, instead of in a seedy bar with several machine-gun-wielding thugs ominously watching the proceedings--but, still, you get the idea. Being able to give something away to get something in return is crucial in business. It’s why McDonald’s frequently partners with movie studios and toy manufacturers to create more value in their Happy Meals--McDonald’s abundant customers and locations are obviously a persuasive draw for the partners. The Bond franchise frequently partners with numerous products as well. In Casino Royale, for instance, the martinis are made by Smirnoff, the car is an Aston Martin, and the camera phone is a Sony Ericsson.
For Bond, the right business deal, whether made by him or an ally, can save his life and the world. For an entrepreneur, the right deal can save anything from time to money, even the company.
Business Lesson 6: Network, network, network.
One of the characteristics that makes Bond the world's greatest spy is his expertise at networking. For instance, when Pierce Brosnan’s Bond searches for the missing GoldenEye satellite weapon in GoldenEye, he starts off in St. Petersburg, using a CIA contact to meet Valentin Zukovsky, a Russian mafia leader. In exchange for an arms deal, Zukovsky sets up a meeting in a deserted graveyard in the dead of night with the head of a Russian crime organization called Janus Syndicate, who turns out to be a rogue agent turned bad guy—well, you get the picture.
Business Lesson 7: Be proactive.
Well, almost always, although it always works out for Bond in the end. In the real world--the world of business--we may not have scriptwriters ensuring that we always make the correct decisions, but the Bond method is preferable to dwelling and pondering on strategies for an indeterminable amount of time. Businesses don’t begin, hands aren’t shaken and contracts signed because someone wants a few months to daydream a decision over. Business happens because people make it their business to happen. Be glad James Bond is sticking to humanity on the big screen, instead of invading our corporate world, trying to improve profit margins and customer service. We wouldn’t stand a chance.
source: http://www.entrepreneur.com/article/printthis/171356.html
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